VISIT WEBSITE

Website and Brand Built from the Ground Up

Background

A tax consultant based in Richardson, Texas, wanted to improve their online visibility and reach a broader scope of clients for their business.

Challenge

The company needed the website designed from the ground up, featuring a modern aesthetic that prioritized a smooth user experience. SEO improvements were necessary, along with a booking system for clients to schedule appointments. A logo and branding elements were also designed for a recognizable company image.

Project Details

Team - Solo Project

Role - Product Designer, Graphic Designer, & Researcher

Impact

  • Website tailored for the client’s specific purpose and services.

  • Greatly improved online presence and client outreach.

  • Created unique branding for the company to stand out.

  • Received positive feedback from the client.

Complete story

WP Enterprises started by assisting local individuals and businesses in Richardson, Texas, with tax consulting and preparation. With only an outdated Facebook profile for a digital presence, the company relied solely on word of mouth for clients. As client rates declined, the owner recognized the urgent need for a website for greater online visibility and for greater outreach.

Inspiration and Developing a Brand

WP Enterprises lacked branding, including a logo or any means for clients to recognize the company. Research was conducted on other tax consulting and accounting firms for inspiration, as well as insights gathered from LinkedIn. The objective was to establish a cohesive brand identity and color scheme that could be consistently applied across the website and easily adapted for various platforms, such as mobile devices or even physical products and branding materials.

Testing Designs for a Better Experience

Several concepts were tested to find the most effective way for clients to access information about the company and its services without being overwhelmed by too much content on the screen. Additionally, the client wanted to integrate a booking system similar to Calendly.

Key insights based on client feedback:

  • The home page needed to provide a “snapshot” of the services and mention the consultation option for clients.

  • The services page would go in-depth about what the company offered.

  • About page would give more background of the company and create a better connection between clients and the owner.

  • Pricing page would offer pricing packages.

  • The Contact page would provide another client-focused way to connect with the company.

Designing for Adaptability and Accessibility

The website design needed to be adaptable for various devices, including desktops, laptops, and phones, as the target demographic varied. Another priority was accessibility, ensuring that the site catered to individuals with physical disabilities, such as visual impairments. The site includes SEO and metadata features, including alt text for images. We received feedback from a user who viewed the website at 125% magnification, leading us to test the site at different magnification levels and on mobile devices. This ensured a smooth experience for all visitors, regardless of their needs.

Key Learnings

  • At times, the best designs delivered a clear message. This website needs, of course, to look great, but good visuals mean almost nothing if the message and services of the company are not clear.

  • Research needed to be done as to what the market demanded in terms of branding, website function, and message.

  • You have to constantly test. This website was tested on several platforms and tested with different eyes in mind. If your product or site is unable to cater to everyone, especially those with a disability, then you have to redesign.